Hydroviv

The team and I created a full visual library for Hydroviv, including styled product and lifestyle imagery. The concept centered around the filter being regionally based, with each set designed to reflect a different part of the country. The shoot moved between clean, styled hero shots and more contextual moments to give the brand flexibility across platforms, along with a series of step-by-step installation imagery. Although the sets were built in-studio, the project required heavy retouching to create a believable under-the-sink environment while maintaining a clean, consistent look across all assets.