Carreta de Oro is a handcrafted tequila produced in the heart of Jalisco, born from a collective of 40 agave farmers committed to bringing their premium blue Weber agave to market. I was brought on to document the farmers on their land, the production facilities, and the culture behind the brand. Working alongside a producer and creative director, we traveled throughout Jalisco capturing imagery that reflects the people, process, and place at the core of their tequila.